FastCompany: 100 Most Creative People In Business

Everyone loves Top 100 lists!

We can disagree, argue and question the intelligence of the creator, but we all love the suspense.

Fast Company created a list of their 100 Most Creative People in Business and I'm going to feature a handful that I consider to be true "Change Agents" and "Playmakers".

Here's how they qualified their rankings:

"There are no rules about creativity. This made the construction of FastCompany’s list of the 100 most creative people in business a tricky task. They looked for dazzling new thinkers, rising stars, and boldface names who couldn’t be ignored. They avoided people they have profiled in the recent past, whether Mark Zuckerberg at Facebook or designer Philippe Starck. They emphasized those who's creativity addresses a larger issue – from the future of our energy infrastructure to the evolution of philanthropy to next-generation media and entertainment. And while they could not see how lauding Steve Jobs would show how much creativity, we also could not ignore the outsized impact Apple has had on our business culture.

That’s why Apple’s chief designer heads the list at No. 1...."

Don't be a Mo...

In today's installment of "Don't be a Mo"... Owning a Top 10 car!

So, why's the 2009 Lexus IS-F the ninth most expensive new vehicle in the U.S. to insure? Probably because it's capable of doing what you see in the photo above. If that's how you plan to drive, though, you'll spend way more replacing rear tires than the $1,881 on average it costs to insure the IS-F.

Autoblog 08/06/09

Wait a second, wrong Top 10 List.

Fact or Fiction?

Test your trivial trivia knowledge! Answers are at the bottom. Good luck!

1. Stress will turn your hair gray

2. Running on a treadmill puts the same amount of stress on your knees than running on asphalt or pavement

3. Like fingerprints, everyone’s tongue print is different

4. According to U.S. laws, a beer commercial can never show a person actually drinking beer

5. When it comes to working out, you've got to feel some pain if you're going to gain any benefits

6. Organized crime is estimated to account for 10% of the United States’ national income

7. Cravings are your body's way of telling you it needs something

8. To sell your home faster, and for more money, paint it yellow

9. Acne is caused by not washing properly

10. Caffeine improves memory and the ability to perform complex tasks

Answers (Don't Cheat!): 1. Fiction 2. Fact 3. Fact 4. Fact 5. Fiction 6. Fact 7. Fiction 8. Fact 9. Fiction 10. Fact

The best bag ever!!!

Total Creeper move but I had chase this lady down at the LA airport!




-- Post From My iPhone

Origin of Slant

Slant started out as the answer to the question...”Now what?”

A client who had just spent an enormous amount of money on a new Web site, asked a valid question. “How is this going to make me money?” (*Crickets*...I didn’t have an answer.)

Got one now.

The name comes from the football route. Regardless of the secondary coverages, some combination of the slant route will enable you to attack the defense. It’s not easy to execute. It’s based on precise timing and execution thus, the slant requires more practice time than any other individual route. The result is a play that is practically impossible to defend.

The goal of Slant Marketing?

Create strategy that is impossible to defend. Exploit your markets/competition, to attract and retain new clients. Develop your brand. Build brand equity. Dominate your market.

Evaluate: options, risk and gain.

Then...“make a play”.

Something Rogue...

Looking for something a little "rogue"? 

Check out Slant Marketing's sister company, Rogue Industries. (www.thinkrogue.com)

It's actually my alter-ego and the parent company of Slant. 

Think of it this way, where Slant is polished and engages clients as an "embedded" resource, Rogue is gritty and provides situational strategy for business partners and non-retained engagements.

Translation:

Slant Marketing = "I need help positioning my brand and setting my Go to Market Strategy. Can you help us define it, create campaigns and execute them?"

Rogue = "I need help positioning my brand and setting my Go to Market Strategy. Can you help us draft a program that we can execute?"

Rogue = "We are a Marketing firm too but don't have the resources to engage in the strategy side. Can you join our team and help out our clients?"

Hello World!

Welcome to the new Slant Marketing Blog!

I was content to have my Marketing cohorts carry the torch but I got a ton of emails asking me when I was going to update the old one.

Well, I'm back. A bit older and wiser.