Monday, February 9, 2009

Luxury in a down market


Things are tough all over.

Exhibit #1 - David Yurman's Valentine's Day mailer.

I wonder how many "takers" they'll have for Valentine's Day trinkets that cost upwards of a grand.

On a serious note, it's really tough to market anything right now so you have to feel for the true luxury brands. True "luxury" brands (brands that are based on disposable income) are dying on the vine right now.

It will be interesting to see if they can adapt and stay relevant through the economic downturn.