Slant started out as the answer to the question...”Now what?”
A client who had just spent an enormous amount of money on a new Web site, asked a valid question. “How is this going to make me money?” (*Crickets*...I didn’t have an answer.)
Got one now.
The name comes from the football route. Regardless of the secondary coverages, some combination of the slant route will enable you to attack the defense. It’s not easy to execute. It’s based on precise timing and execution thus, the slant requires more practice time than any other individual route. The result is a play that is practically impossible to defend.
The goal of Slant Marketing?
Create strategy that is impossible to defend. Exploit your markets/competition, to attract and retain new clients. Develop your brand. Build brand equity. Dominate your market.
Evaluate: options, risk and gain.
Then...“make a play”.
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